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Our collective future depends on us giving back to the living systems sustaining us. We are committed to a sustainable future, and we’re using our business and our voices to make it happen. This is why we created
1% For Wine.
There’s a good chance the wine you’re drinking doesn’t taste great, was made from conventionally farmed grapes produced with chemicals that are harmful to your health, and contributes to environmental destruction.
Responsibly made wines taste better, are better for you, and better for the planet. Wines labeled organic, biodynamic, or that have other eco-certifications rate on average six points higher in professional blind tastings1. These wines are free of pesticides and herbicides and contribute to the regeneration of soils and the environment.
Less than 3% of the world’s wines are produced naturally today2. The good news is that number is growing, and we’re doing our part to accelerate the transition in the vineyard, the winemaking process, and the packaging and distribution of wine. By 2030, our goal is to have at least 10% of the world’s wine produced responsibly.
1"Does Organic Wine Taste Better? An Analysis of Experts' Ratings," Magali A. Delmas, Olivier Gergaud, and Jinghui Lim, Journal of Wine Economics, Volume 11, Number 3, 2016
2"Organic Wine Report 2013-2023," The IWSR, February 2017
We work only with responsible winemakers who take care of their little piece of the planet and pledge to keep it free of synthetic pesticides, herbicides and fungicides in order to produce better quality wine and improve the environment for future generations.
But consumers play a big part too. The products we buy and use every day shape the world around us. We must raise consumer awareness about the detrimental effects of the status quo in wine and the importance of more responsible wine production, distribution and consumption.
Education is key. The most important educators are our wine advisors who care deeply about the future of the world of wine. Passionate, knowledgeable and welcoming wine educators are the vital conduit between the producer and consumer.
• Alternatives to synthetic chemicals
• Development of drought and disease-resistant plants
• Holistic landscape management, permaculture and regenerative agriculture
• Global soil fertility and arable land preservation
• Biodiversity restoration and conservation projects
• Regreening or reversing desertification and arid landscapes
• Carbon sequestration
• Accelerating the adoption of sustainable consumer behavior
Do you have an idea or project we should know about? Get in touch with us and be sure to provide a detailed description of your project.
Get In touchIf you want to support the cause, become a member and join the movement building a sustainable future for wine.
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