1% for wine

Accelerating a sustainable future for wine.

Our collective future depends on us giving back to the living systems sustaining us. We are committed to a sustainable future, and we’re using our business and our voices to make it happen. This is why we created
1% For Wine.
You’re making it happen.
1% for wine

You’re making it happen.

One percent of your membership subscription, Experience Kit and Wine purchases go to funding innovative new ideas and research making a positive impact on a sustainable future for wine.
Why?
1% for wine

Why?

There’s a good chance the wine you’re drinking doesn’t taste great, was made from conventionally farmed grapes produced with chemicals that are harmful to your health, and contributes to environmental destruction.

Responsibly made wines taste better, are better for you, and better for the planet. Wines labeled organic, biodynamic, or that have other eco-certifications rate on average six points higher in professional blind tastings1. These wines are free of pesticides and herbicides and contribute to the regeneration of soils and the environment.

Less than 3% of the world’s wines are produced naturally today2. The good news is that number is growing, and we’re doing our part to accelerate the transition in the vineyard, the winemaking process, and the packaging and distribution of wine. By 2030, our goal is to have at least 10% of the world’s wine produced responsibly.

1"Does Organic Wine Taste Better? An Analysis of Experts' Ratings," Magali A. Delmas, Olivier Gergaud, and Jinghui Lim, Journal of Wine Economics, Volume 11, Number 3, 2016

2"Organic Wine Report 2013-2023," The IWSR, February 2017

Who?
1% for wine

Who?

We work only with responsible winemakers who take care of their little piece of the planet and pledge to keep it free of synthetic pesticides, herbicides and fungicides in order to produce better quality wine and improve the environment for future generations.

But consumers play a big part too. The products we buy and use every day shape the world around us. We must raise consumer awareness about the detrimental effects of the status quo in wine and the importance of more responsible wine production, distribution and consumption.

Education is key. The most important educators are our wine advisors who care deeply about the future of the world of wine. Passionate, knowledgeable and welcoming wine educators are the vital conduit between the producer and consumer.

How?
1% for wine

How?

We don’t have all the answers, but we strive tirelessly to find solutions. The types of projects we will support focus in these areas.

• Alternatives to synthetic chemicals
• Development of drought and disease-resistant plants
• Holistic landscape management, permaculture and regenerative agriculture
• Global soil fertility and arable land preservation
• Biodiversity restoration and conservation projects
• Regreening or reversing desertification and arid landscapes
• Carbon sequestration
• Accelerating the adoption of sustainable consumer behavior

  • Do you have an idea or project we should know about? Get in touch with us and be sure to provide a detailed description of your project.

  • If you want to support the cause, become a member and join the movement building a sustainable future for wine.

Wine Education

What to Know about Biodynamic Preparations

What to Know about Biodynamic Preparations

In a recent story, we detailed the processes involved in going biodynamic. For many producers, particularly those who are certified by Demeter, one of the steps is the use of biodynamic preparations, all-natural solutions made from fermented herbs, minerals, and manures. These aids—used in place of synthetic, toxic fertilizers—bring vitality to the soil, aid in […]

Siobhan Reid

Siobhan Reid

Oct 21, 2021|2 mins read
Why are Wines from Volcanic Soil So Good?

Why are Wines from Volcanic Soil So Good?

In recent years, “volcanic” has become a buzzword in the world of wine, with bottles from Sicily, Santorini, and other volcanic islands skyrocketing in popularity. But before delving into volcanic wines and describing what makes them so unique, we must first understand the concept of minerality. Minerality in wine is a non-fruit, non-vegetal aroma and […]

VIVANT

VIVANT

Oct 13, 2021|3 mins read
7 Rules for Winery Tasting Room Etiquette

7 Rules for Winery Tasting Room Etiquette

It goes without saying that wine tasting is about having fun. Have too much of it, however, and you risk spoiling the experience for others, offending staff, and embarrassing yourself. And getting sloppy isn’t the only faux pas—there are dozens of rules when visiting wineries and many of them are unspoken. To save you from […]

VIVANT

VIVANT

Oct 12, 2021|2 mins read
The Importance of Fair Labor Practices in Winemaking

The Importance of Fair Labor Practices in Winemaking

As the natural wine movement goes mainstream, consumers are demanding more transparency and accountability from their favorite wine brands. It’s now commonplace to ask questions about a winery’s eco credentials, production practices, and farming philosophy. Does said winery spray its vines with harmful pesticides and herbicides? What kind of equipment is used to till the […]

Siobhan Reid

Siobhan Reid

Oct 04, 2021|2 mins read
A Brief History of Wine, Part II

A Brief History of Wine, Part II

The history of wine is long—so long that it was necessary to divide our brief overview into two parts. In Part I of the series, we covered the role the Phoenicians played in the development of a wine trade; the contribution of the Greeks and Romans; and how the Christian church preserved and institutionalized knowledge […]

Hannah Rose

Hannah Rose

Sept 30, 2021|4 mins read
Wine Etiquette: 8 Dos and Don’ts

Wine Etiquette: 8 Dos and Don’ts

There’s no need for wine snobbery, but we’d like to share a few pieces of wine etiquette to help you become a more confident wine drinker. There are often reasons behind the formalities and manners, and understanding these reasons can help make drinking wine all the more enjoyable. Continue your wine education by saving a […]

Nicole Ruiz Hudson

Nicole Ruiz Hudson

Sept 28, 2021|6 mins read
How to Master the Skill of Pouring Wine

How to Master the Skill of Pouring Wine

Wine experts pour the way they do for several reasons. The right approach shows respect, ensures equitable servings, and leads to less spillage, which cuts down on waste and prevents stains on clothing and surfaces. You don’t need to be a sommelier to engage in proper wine pouring techniques, and those who want to get […]

Lauren McDowell

Lauren McDowell

Sept 27, 2021|3 mins read
The Importance of Sustainable Packaging in Wine

The Importance of Sustainable Packaging in Wine

The climate crisis poses a significant threat to the wine industry. In the face of an uncertain future, producers are taking radical steps including planting new grape varieties and pursuing higher altitude vineyards. But the wine industry is not just on the defensive—it’s also innovating to make the world of wine more sustainable. Learn about […]

Hannah Rose

Hannah Rose

Sept 20, 2021|2 mins read
What It Takes To Become a Master of Wine

What It Takes To Become a Master of Wine

Wine certifications have a certain allure for many of us wine lovers. There’s a draw to push ourselves to learn more and understand wine on a deeper level. Maybe we also have a little competitive streak inside egging us on to demonstrate our mastery of knowledge. Do you have what it takes to be a […]

Nicole Ruiz Hudson

Nicole Ruiz Hudson

Sept 09, 2021|4 mins read
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