1% for wine

Accelerating a sustainable future for wine.

Our collective future depends on us giving back to the living systems sustaining us. We are committed to a sustainable future, and we’re using our business and our voices to make it happen. This is why we created
1% For Wine.
You’re making it happen.
1% for wine

You’re making it happen.

One percent of your membership subscription, Experience Kit and Wine purchases go to funding innovative new ideas and research making a positive impact on a sustainable future for wine.
Why?
1% for wine

Why?

There’s a good chance the wine you’re drinking doesn’t taste great, was made from conventionally farmed grapes produced with chemicals that are harmful to your health, and contributes to environmental destruction.

Responsibly made wines taste better, are better for you, and better for the planet. Wines labeled organic, biodynamic, or that have other eco-certifications rate on average six points higher in professional blind tastings1. These wines are free of pesticides and herbicides and contribute to the regeneration of soils and the environment.

Less than 3% of the world’s wines are produced naturally today2. The good news is that number is growing, and we’re doing our part to accelerate the transition in the vineyard, the winemaking process, and the packaging and distribution of wine. By 2030, our goal is to have at least 10% of the world’s wine produced responsibly.

1"Does Organic Wine Taste Better? An Analysis of Experts' Ratings," Magali A. Delmas, Olivier Gergaud, and Jinghui Lim, Journal of Wine Economics, Volume 11, Number 3, 2016

2"Organic Wine Report 2013-2023," The IWSR, February 2017

Who?
1% for wine

Who?

We work only with responsible winemakers who take care of their little piece of the planet and pledge to keep it free of synthetic pesticides, herbicides and fungicides in order to produce better quality wine and improve the environment for future generations.

But consumers play a big part too. The products we buy and use every day shape the world around us. We must raise consumer awareness about the detrimental effects of the status quo in wine and the importance of more responsible wine production, distribution and consumption.

Education is key. The most important educators are our wine advisors who care deeply about the future of the world of wine. Passionate, knowledgeable and welcoming wine educators are the vital conduit between the producer and consumer.

How?
1% for wine

How?

We don’t have all the answers, but we strive tirelessly to find solutions. The types of projects we will support focus in these areas.

• Alternatives to synthetic chemicals
• Development of drought and disease-resistant plants
• Holistic landscape management, permaculture and regenerative agriculture
• Global soil fertility and arable land preservation
• Biodiversity restoration and conservation projects
• Regreening or reversing desertification and arid landscapes
• Carbon sequestration
• Accelerating the adoption of sustainable consumer behavior

  • Do you have an idea or project we should know about? Get in touch with us and be sure to provide a detailed description of your project.

  • If you want to support the cause, become a member and join the movement building a sustainable future for wine.

Wine Education

The Many Shades of White Wine

The Many Shades of White Wine

A critical first step in the tasting of any wine is to inspect its color. Don’t even think about bringing the glass to your nose or lips without taking note of its shade, intensity of color, and sediment. Subtle differences in color can tell you a myriad of things, from the age of the wine […]

Caroline Mercier

Caroline Mercier

Aug 03, 2021|4 mins read
Region in Focus: Provence

Region in Focus: Provence

Provence is undeniably best-known for its rosés—dry, pale-pink, and more ubiquitous than ever—but scratch the surface and you’ll discover plenty of stellar reds and whites worth seeking out, as well as a robust wine culture that stretches back centuries.  Located off the Mediterranean coast in southeastern France, Provence draws a steady stream of travelers, thanks […]

VIVANT

VIVANT

Jul 30, 2021|4 mins read
What We Can Learn About the Wines of Provence From Van Gogh’s Paintings

What We Can Learn About the Wines of Provence From Van Gogh’s Paintings

On May 8, 1889, Vincent van Gogh arrived in Saint-Rémy de Provence and checked himself into the Saint-Paul de Mausole asylum. His mental health had deteriorated and he regularly suffered from hallucinatory spells, including an episode that led him to famously mutilate his own ear. Despite the precarity of his mental state, Van Gogh was […]

Luc Beneplanc

Luc Beneplanc

Jul 30, 2021|4 mins read
How to Store Wine When You Don’t Have an Underground Cellar

How to Store Wine When You Don’t Have an Underground Cellar

It’s widely believed that the best environment for storing wine long-term is an underground cellar, free from light, temperature fluctuations, and vibrations. For obvious reasons, this isn’t a viable storage solution for the majority of wine lovers. The good news is that there are more practical (and affordable) alternatives out there—no home renovation project necessary. […]

Siobhan Reid

Siobhan Reid

Jul 26, 2021|3 mins read
The Worst Wine Advice Ever—and How to Avoid It

The Worst Wine Advice Ever—and How to Avoid It

In the same way that not all dating advice is created equal—turns out it’s perfectly fine not to wait three days to call and, no, they’re not always just playing “hard to get”—not all wine advice is good wine advice, even if it comes from a “professional.” If you’ve ever been shamed for ordering a […]

Kristy Alpert

Kristy Alpert

Jul 24, 2021|6 mins read
What to Know About the Wine Points System

What to Know About the Wine Points System

Just like with movies or restaurants, critics have long evaluated the quality of wines using rating systems. Created with the aim of helping consumers with their wine purchases, these scoring scales have radically changed the industry, influencing what kinds of wines are produced and sold and shaping consumer tastes.  The most prominent points system is […]

VIVANT

VIVANT

Jul 21, 2021|4 mins read
The New Rules of Wine

The New Rules of Wine

The world of wine is bound by some pretty old-fashioned rules—pair white wine with fish, uncork champagne only for special occasions, and so forth. Ostensibly, these wine rules were designed to ease social interactions and give people the confidence to navigate tricky situations like business lunches and formal dinners.  It’s ironic, then, that these conventions […]

Siobhan Reid

Siobhan Reid

Jul 16, 2021|4 mins read
The Science of Wine Tasting and Proust’s Madeleine

The Science of Wine Tasting and Proust’s Madeleine

Last July, the VIVANT team traveled to Burgundy to meet Pierre-Henri Rougeot, a sixth-generation winemaker in Meursault.  During the interview—parts of which are featured in the Burgundy Route des Grands Crus and Wine Tasting Essentials Experiences— Rougeot talked about the history of his estate, his unique winemaking approach, and the importance of gender diversity in the […]

Luc Beneplanc

Luc Beneplanc

Jul 09, 2021|2 mins read
How to Decode a French Wine Label

How to Decode a French Wine Label

Raise your hand if you’ve ever chosen a wine based on its label art. Yup, we thought so (and, for the record, we have too). There’s so much information to process on any given label that it’s normal to feel your eyes glaze over and your hand reach for the most eye-catching bottle. And when […]

Abbe Baker

Abbe Baker

Jun 24, 2021|4 mins read
Region in Focus: Burgundy

Region in Focus: Burgundy

Burgundy is home to some of the best, most terroir-driven wines in the world. It was here, actually, that the concept of terroir was born; in the Middle Ages, Benedictine and Cistercian monks—the region’s first vignerons—studied and documented nuances in the soil. Burgundy’s prestigious bottles command high prices, and producers are fiercely protective of the […]

VIVANT

VIVANT

Jun 23, 2021|6 mins read
Do Old Vines Produce Better Wine?

Do Old Vines Produce Better Wine?

When it comes to wine, old age has cachet. Bottles from centuries past are among the world’s most sought-after, but it’s also widely and wrongly assumed that all vino gets better with age. What about old vines or vieilles vignes? Is there any truth to the saying, “The older the vine, the better the wine?”  Before […]

Marie-Charlotte Bernard

Marie-Charlotte Bernard

Jun 18, 2021|2 mins read
Weird Wine Descriptors and What They Mean

Weird Wine Descriptors and What They Mean

Silky. Wooly. Velvety. Ever wonder why wine professionals describe wine like they would the contents of a sock drawer? It’s not winesplaining, it’s somm-speak, and it’s a useful language to know when tasting or purchasing wine. Incorporating zany descriptors like these into your vocabulary can help you remember distinctive flavors and more readily identify what […]

Kristy Alpert

Kristy Alpert

Jun 18, 2021|3 mins read
The Best Questions to Ask a Winemaker

The Best Questions to Ask a Winemaker

Winemakers can be an elusive bunch. So on the rare occasion that you get face time with a vigneron during a tour or tasting, it’s normal to feel a little tongue-tied. But don’t let the intimidation factor hold you back—most producers are thrilled to field questions and share their passion. Plus, the more questions you […]

Siobhan Reid

Siobhan Reid

Jun 17, 2021|2 mins read
The Best Way to Learn About Wine

The Best Way to Learn About Wine

Let’s face it: diving into the world of wine can be overwhelming. With so much information out there, it’s difficult to know where to start and what to focus on. Should you home in on one region? Enroll in a WSET course? Blow your budget on a “research” trip to Burgundy? We put these questions […]

Stephanie Roush

Stephanie Roush

Jun 15, 2021|2 mins read
What Is an Appellation?

What Is an Appellation?

Each of us is shaped by the place we’re from—and wine is no different. The origin of a wine tells you what you can expect from a bottle, from taste and flavor profile to price. It also guarantees a certain level of quality. Nobody wants to blow $65 on a counterfeit bottle of “Champagne.” Simply […]

Nicole Ruiz Hudson

Nicole Ruiz Hudson

Jun 10, 2021|3 mins read
Are Sulfites Bad for You?

Are Sulfites Bad for You?

Over the years, sulfites have become an antagonist in the world of wine: from headaches to hangovers, the preservative compound has taken the blame for a wide range of bodily ailments. But are they really the enemy? To evaluate the merits of these anxieties, it’s best first to ask: what are sulfites, exactly, and how […]

Hannah Rose

Hannah Rose

Jun 02, 2021|4 mins read
What to Know About Orange Wine

What to Know About Orange Wine

The adage “what’s old is new again” holds true when it comes to orange wine. The ancient wine style is trending after dipping into relative obscurity over the past century. And while its color, which can range from yellow and pink to amber, is the style’s most distinguishing feature, there are other reasons to love […]

Siobhan Reid

Siobhan Reid

May 28, 2021|2 mins read
Region in Focus: Bordeaux

Region in Focus: Bordeaux

Think of Bordeaux as the grandparent of the wine world. The French region has a storied history going back centuries, and to this day is grounded in traditions that have been defined over generations. Bordeaux has shaped the wine industry in more ways than one. Wine regions everywhere have emulated its blending technique: Bordeaux’s star […]

VIVANT

VIVANT

May 21, 2021|6 mins read
What is Vintage and Why Does it Matter?

What is Vintage and Why Does it Matter?

Of all the facts and figures listed on a wine label, the vintage—that is, the year the grapes were harvested—is perhaps the most overlooked. The date is not always prominently featured on the bottle, nor is it as evocative as other information such as the region or producer.  However, vintage is a major determinant of […]

Tristan Roznowski

Tristan Roznowski

May 19, 2021|4 mins read
What to Know About Tannins

What to Know About Tannins

You may not know what tannins are, but we’re willing to bet you’ve encountered them before. The plant-derived compound can be found in a variety of foods, including dark chocolate, walnuts and cranberries, and is known for its bitter, astringent taste. In wine, tannins add depth and sophistication, especially to age-worthy red wines like Cabernet […]

Tanisha Townsend

Tanisha Townsend

May 14, 2021|2 mins read
Everything You Need to Know about Natural, Biodynamic and Organic Wine

Everything You Need to Know about Natural, Biodynamic and Organic Wine

Sustainable wine may be having a moment, but the low-interventionist philosophy that underpins natural, biodynamic and organic winemaking stretches back thousands of years. Ultimately, these styles are about getting back to basics, rejecting industrialized, mechanized farming methods that involve chemical and technological manipulation in favor of a more holistic, good-for-the-earth approach. The result? Wines that […]

Céline Bossart

Céline Bossart

May 12, 2021|3 mins read
How Wine is Made

How Wine is Made

Humans have been making wine for at least 8,000 years. And while techniques have evolved, tastes have changed, and new regions have emerged over time, the raw ingredients and chemical processes have more or less remained the same. After all, wine is just fermented grape juice. What separates the decent bottles from the collector-worthy ones […]

Nicole Kliest

Nicole Kliest

May 07, 2021|3 mins read
Get to Know the Primary Styles of Wine

Get to Know the Primary Styles of Wine

It’s hard not to feel intimidated when you’re just starting to learn about wine. From the countless regions and industry jargon to the hundreds of exotic-sounding varietals, the subject can seem elusive, but it shouldn’t be. Wine is for everyone, after all—and our immersive Experiences are a great way to dive in. Fortunately for beginners, […]

Abbe Baker

Abbe Baker

May 07, 2021|4 mins read
Simone 2018: The science and art behind Château de Pommard’s rarest wine

Simone 2018: The science and art behind Château de Pommard’s rarest wine

Each year, Château de Pommard produces less than 1,800 bottles of Simone, its rarest cuvée, available on allocation only. Now for the first time, VIVANT members have the opportunity to taste this remarkable wine with a new Tasting Kit containing six tasting tubes of Simone 2018 and a dedicated Live Experience, “Simone 2018: The Soul of […]

Stephanie Lewis-Degan

Stephanie Lewis-Degan

Feb 05, 2021|2 mins read
Pop a bottle and bring the champagne party online with VIVANT

Pop a bottle and bring the champagne party online with VIVANT

It’s safe to say we’re all ready for the New Year. You might be counting down to midnight this year from home, but celebrations still call for bubbly. VIVANT is here to transport you to Champagne without leaving your couch. Just in time to raise a glass to 2021, four new Live Experiences from Champagne […]

Jacob Cigainero

Jacob Cigainero

Dec 18, 2020|2 mins read
A Guide to Major Ecolabels in the Wine World

A Guide to Major Ecolabels in the Wine World

You’re probably in the habit of looking for organic labels when shopping for groceries. When picking up a bottle of wine, don’t forget similar ecolabels help you identify responsibly made wines that taste better, are better for you, and better for the planet. Eco-certifications guarantee the producer meets a set of criteria of sustainable practices. […]

Zachary Baum

Zachary Baum

Dec 10, 2020|5 mins read
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